International Women’s Day

Lagos State Government
International Women’s Day

The Challenge

Lagos State Government, through the Ministry of Women Affairs & Poverty Alleviation, marks the United Nations International Women's Day annually to advocate for gender equality and rights for females.

The Assignment

Hartfield-DiP was commissioned to create a produce billboard posters and street A-Frame signs to commorate the day as part of the United Nations Sustainable Development Goals – Gender Equality.

The Solution

Using the theme and colour scheme defined by United Nations, a series of striking above the line out-of-home advertising A-Frame posters and billboard posters were produced, which created an impact focused on forming individual resolutions to break the bias of gender iniqiality.