Sogbolicious

Music, Art, Culture

The Challenge

A new arts and music festival was being planned for Osogbo, capital of Osun State, Nigeria. This was a first of its kind in Osogbo and it needed to make its mark in order to attract a wide audience.

The Assignment

The festival was targeted at the youth in Osun State as well as neighbouring states like Oyo, Ekiti and Ondo States. This threfore required a bright but fresh approach to attract the right audience and artistes.

The Solution

A punchy logo was created for the festival, which had elements of what the event was all about. Various collaterial were also produced partiularly below-the-line publicity inluding marketing materials.