Winter Workers

Apparel Designers

The Challenge

Winter Workers is a young leisurewear company with ambitious strategy to meet the needs of urban youth within a global outreach.

The Assignment

The clients’ customers were predominantly the youth. Being able to communicate with them effectively was key.

The Solution

Based on extensive research, a new corporate ID was designed, which appealed to the young target audience. A punchy online campaign was also created to promote the new look.